Author: James Cube

Tracking and updating an accurate organizational database is a key success element for effective B2B marketing. Continuous updating of the outdated contacts as well as segmenting the database based on... Read More

With B2B intent data, you can: Engage with prospects sooner and more often than your competition, putting you in the driver’s seat for winning their business right from the start of... Read More

Digital marketing has become more dynamic in its nature, and integration of Artificial Intelligence is playing a major role in that revolutionary way for businesses. This life-changing technology, however, far... Read More

In the ever-evolving landscape of business, one thing remains constant: customer experience (CX) is of the utmost importance. As businesses compete to stand out in the market, those that provide... Read More

In this article, we will dive deeper into why you should integrate your ERP with MarTech 1. Personalize by Providing customers with a unique shopping experience Integrating ERP with MarTech fosters personalized... Read More

Tech marketing, or MarTech, is a combination of technology and marketing that has been disrupting traditional marketing techniques up to the present. MarTech solutions ranging from Google AdWords to MailChimp... Read More

The aim of this article is to discuss some of the main errors made by marketers and marketing agencies in 2024. These mistakes can obstruct businesses from achieving their goals.... Read More

Data-driven precision marketing presents a viable option for companies looking to precisely target their initiatives. But getting across this terrain is not without its challenges. Addressing data privacy issues, guaranteeing... Read More

In response to the situation, which is data-powered precision marketing that has been the main reason for the recent changes in what is known as demand generation, the latter is... Read More

SalesMark Global employs a full funnel approach designed for B2B buyers who are proficient with digital media, resulting in customized interactions that build long-lasting client relationships and business growth. First,... Read More